Kirapassa is a knit hoods brand focused on home decoration. It strives to encourage its audience to grow through comfort and confidence. Speaking about growth, we see being old as a proof of how far humans have grown and matured. So we had an idea to represent the old and wise by showcasing the free and calming lifestyle of the old with Kirapassa. The lookbook features an old model and outdoor space, the tone itself focuses on warmth and contrast.

There are 3 touchpoints to achieve in this campaign.

Freedom
The freedom to think involves the courage to stumble upon ourselves.

Wise & Long Lasiting.
If you want to raise your brand in a wise manner, choose the wise men from the wise brand.

Warmth.
Brand has to be able to arouse emotions and empathy in consumers, as being perceived as warm instead of cold.