Brand Plan

The audience analysis conducted for the campaign revealed two primary target groups. The first group consists of individuals aged 24-34 with a medium to upper-middle income, residing in Indonesia. They exhibit an awareness of quality, enjoy snacking, and prioritize a healthy lifestyle. The secondary target audience includes individuals aged 18-24, originating from various communities, and having a strong grasp of technology.
They are socially adaptable and open to new experiences. Understanding the demographics and psychographics of these groups will enable the campaign to tailor its messaging and experiences to effectively engage and resonate with the target audiences, maximizing its impact and success.


In the 90s, the term “quickie” referred to a brief sexual encounter or activity, often without much foreplay or emotional connection. It could also refer to something done quickly or hastily, such as fast food or completing a task swiftly. However, it is important to note that the term “quickie” may be considered vulgar or offensive by some people, and it is essential to respect the boundaries and preferences of others regarding sexual activities. Every individual has the right to determine and choose the form of relationships or activities that align with their beliefs and desires.