Paddy case is a phone case brand that uses japanese technology for printing their cases. As an established brand, it is time to widen the audience through collaboration. We proposed 3 collaboration values in this project:
Expand Your Market.
Collaborating with illustrators who have diverse design styles and audiences might help Paddy to reach a new potential market.
Increase Your Exposure
Since some partnerships will also involve the participants of the illustrator in promoting the product, the illustrator’s audience that doesn’t know Paddy Case will notice the brand and be intrigued.
Exclusive & Limited.
It’s human nature to have prestige on something that we own. When it comes to exclusive & limited products, it will create the desire of the audience and increase the brand value.
Let’s break down the kind of people suitable for this collaboration project.
MACRO ILLUSTRATOR
They have more than 10K followers or verified badge and are considered as celebrity/public figure/artist/actor or actress. Their rates are more likely very high, but the exposure they bring will also be very wide. However, the more famous the influencer the further their connection/relation with their followers. The partnership types that might work are a collaboration with royalty and exclusively use their name as new articles.
MICRO ILLUSTRATOR
They have >10K followers. Their rates are more likely lower than macro, but the exposure they bring will also be more narrowed down specifically. Very approachable and very cooperative since they also need the exposure. Very suitable for short-term partnerships or mini-campaign. the partnership types that might work are a collaboration with royalty, exclusively use their name as new articles, and ownership of Intellectual property (Design can be owned by Paddy).